Susan D. Moores

Sue's a food fan. She likes to eat—and not just leaves and seeds. She likes food and likes (loves) all the great things it can do to keep people well.

Sue is a registered dietitian with more than 20 years of experience in making good sense about good food and good health. She’s been gainfully employed in the clinical, public health, corporate and not-for-profit sectors. Currently, she’s working her magic with health organizations, grocery stores, companies and the media—creating concepts, programs and messages that deliver a memorable punch.

With her finger on the pulse of what’s cooking in food, nutrition, diet and health, Sue offers a practical approach to good health, sprinkles it with spunk and sparkle yet never loses sight of the big picture… enjoying and appreciating the great taste of good food.

For 6 years, Sue served as a national spokesperson for the American Dietetic Association. Then, and now, she handles dozens of interviews a year for print and broadcast media on hot nutrition topics.

Capabilities

  • Memorable messaging – Creating fresh, interesting health-related messages; translating research into captivating, relevant information and copy.
  • Buzz-abillity – Helping clients incite interest in their brand’s identity. Developing strategies and tactics that yield results.
  • Positioning and transparency – Helping food companies and health organizations present themselves to the public in ways that garner trust and loyalty while reducing risk and liability.
  • Data mining – Uncovering trends and data that further a project, giving it a distinct advantage over the competition.

Strengths

  • Food and nutrition knowledge that is pertinent and practical.
  • Experience and insights that are innovative and useful.
  • A crossover skill set including media, public relations , communications and hands-on practice.

Clients

  • Food growers
  • Food manufacturers
  • Grocery stores
  • Health organizations and public health groups
  • Wellness providers and companies with wellness programs
  • Schools
  • Professional associations
  • Public relations and marketing firms

Affiliations

  • American Dietetic Association
    • Specialty practice groups:
      • Food and Culinary Professionals
      • Hunger and Environmental Nutrition
      • Nutrition Entrepreneurs
  • Minnesota Dietetic Association
  • Les Dames d'Escoffier
  • Action for Healthy Kids
  • Advisor, University of Minnesota nutrition programs
I respect Susan and trust her perspectives on food, nutrition and health. She is definitely the "go-to" person when it comes to advice.
Elizabeth Somer
Nutrition advisor, Prevention magazine
Contributing editor, SHAPE magazine